Category: Hysteria

Peak Oil was a concept popularized in the 1970s presuming the world would soon reach maximum oil extraction per day and thus (insert catastrophic Captain Planet saw this coming hand-wringing). As reality intervened and the oil and global economy soared, the word “demand” was added to create Peak Oil Demand. Which is a Lex Luthor puts on a cape level reversal of the supply-constrained hysteria once proposed. But I applaud the move to bald ruthless misunderstood billionaire superheroes – it is an under-represented aspirational genre for many of us with lots of marketing upside.